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Why Small Business can't compete with Black Friday

Posted by zoe lacey on


Did you know that small businesses can’t compete with Black Friday sales? In recent years there has been huge pressure for tiny independent companies to keep up with expectations of slashing prices or to offer some mega deal so that they make some sales pre-Christmas, but realistically this can be catastrophic for a micro businesses.It's a relatively well known fact that big businesses price their products with sale prices built in. Offering 20%, 30% or even 40% off their products won’t do much to their bottom line- they’ll absolutely still be making a profit. Even more damaging to small businesses - behemoths such as Tesco and Amazon can easily operate with 'loss leaders' - which is literally making no profit...

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Helping you get organised to reduce stress - To do list 101

Posted by zoe lacey on


It's no secret that writing things down and help you get organised, deal with daily overwhelm and stop that procrastination when you really really need to get something done. But sometimes knowing how to write it down is a bit of a mystery. I find a three pronged attack - monthly, weekly and daily, can simplify this and really help you dial down on what needs to be done.   Monthly Planning It's no surprise to anyone that I do this as an analogue system - a monthly wall planner, a weekly desk planner and daily list, but it might surprise you that I make use of an online calendar too. I was 100% a handbag sized diary girl until I became...

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How to write the perfect letter - the lost art of snail mail

Posted by zoe lacey on


A strange and lovely upside has come out of being away from our friends and loved ones: people are actually picking up a pen and paper and writing letters, sending cards and embracing snail mail.

It might have been a long time since you've penned  anything other than a birthday card,; the prospect of writing might leave you questioning what to write. 

Help is here! I've put together a quick guide to guide you on how you can send the perfect letter, no matter the recipient.

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Come and Join the Snail Mail Gang

Posted by zoe lacey on


  In these slightly strange times, taking some time to distract our minds is very welcome, and so - I’m bringing back snail mail.Let’s back to writing letters, sending cards just because, scribbling notes, tearing out clippings of magazines, sending a postcard; ultimately- stepping away from screens and distracting our minds momentarily.To encourage this to happen- and for me too- I’m setting up a letter writing gang. You can sign up, add your address and wait for some fun mail to land on your doorstep. It might be a postcard, a letter, something fun I’ve collected and want to share. Each one will be hand written and personal to you.The only caveat is that I want you to send a...

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