Hi, I'm Zoe!
Pretty Post is made for stationery addicts, by a stationery addict.
Formed out of my love for cards, paper goods and all things snail mail - stationery for paper lovers.
After years of making beautiful stationery for couples getting married at The Golden Letter, I desperately wanted to make my love of stationery accessible to everyone. In 2019 I set up a Kickstarter campaign to launch Pretty Post: The Box - 20 luxury all occasion cards in a box (does what it says on the tin). This was fully funded in less than six days - and I couldn't have been happier!
Want to know more about me?
London born and bred, I'm a divorced mum to a very opinionated 7 year old boy. I'd love to say he helps pack your parcels, but unless I bribe him, there's no chance.
I set up my first business five years ago so that I could be at home when he needed me, and show him that being a mother doesn't mean you don't have to leave your passions behind. Quite the opposite, I can mum, run two businesses, have a social life, and sometimes I get to sleep too! (turns out you can't do everything though, you should see the state of my kitchen).
I start each morning with a walk through a tiny nature reserve, it grounds me, sets me up for the day and it's where I have my best ideas. I have no design background, and am fully self taught. When I love something, I consume it. I always wanted to make stationery, so I learned everything I could about it.
Organisation and systems are my jam. I have a brain like a robot, and can turn anything complicated into a simple list. It's a superpower. Sometimes you'll find me teaching other small businesses how to do it too.
I work from my home studio in North London, surrounded by stacks of notebooks, piles of paper, and an ever increasing indoor jungle.